Jake - Our stereotypical target audience.
Middle class
Educated to A levels or higher
Likes to eat healthily with a varied diet
Enjoys high street shops, such as freesprit.
Dresses in a casual but fashionable style
Has a job in a local shop, or clothes store.
Has a career aspiration.
Likes to skateboard or surf
Enjoys relaxed but popular acoustic music.
Lives in an average sized house with parents.
Enjoys to socialise with friends regularly.
[Picture to be scanned in]
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