Audience Research Questionnaire.
1) Gender.
Male
Female
2) How old are you?
0-12
13-16
17-20
21-24
25-30
31-34
35-40
41+
3) what is your occupation?
Student
Employed
Unemployed
Other:…………………………………….
4) What is your favourite music genres? (tick more than one if necessary)
Rock
Metal/ heavy metal
Indie
Punk
Alternative rock
Acoustic
Reggae
R&B
Hip Hop
Dance
Rave
Techno
Drum‘n’Bass
Dubstep
Folk
Other: ……………………………………….
5) How do you purchase your music?
Cd’s
Internet downloads (itunes, napster etc)
File sharing (e.g. limewire)
Other:……………
6) And why?
……………………………….........................................
7) Do you ever illegally download music?
………………………………............................................
8) If so, why?
………………………………..................................
9) How do you listen to music? (Circle as necessary)
Mp3/mp4
Radio
Online (YouTube etc..)
TV/music channels
Mobile phone
Other:……..
10) how often do you listen to the radio?
Everyday
1-3 times a week
4-5 times a week
5+ times a week
Never
11) How do you find out about any new/unsigned music/artists/bands/videos that you may like?
Friends/Word of mouth
Radio
T.V
Internet (Myspace etc)
Reviews
Gigs
Advertisements
Other:…………………….
12) Do you enjoy watching music videos?
Yes
No
13) If so, how often do you watch music videos?
Once a week
2-4 times a week
5+ times a week
13) How do you consume music videos?
TV channels
Youtube
Myspace
Other………………………………...........
14) Would you ever buy music magazines or visit bands websites to check on upcoming events and for interviews/info about the band/artist?
Yes
No
If yes, why?
………………………………......................................................
15) Does the way bands you enjoy listening to/watching dress effect the way you dress?
Yes
No
If yes, why do you think this is?
……………………………….............................................
16) In your own opinion do you think the looks and the way the artists/actors look in a music video is important?
Yes
No
17) How important is it that the narrative of the music video relates to the lyrics in the song?
Very important
Important
Doesn't matter
Don't care
It is not important






